Marketing Research
In the NEW Seventh Edition of Marketing Research, McDaniel and Gates continue to share their real-life experiences from the industry to teach students how to use market research to make critical business decisions. This new edition is filled with new and current examples drawn from the authors` ongoing involvement in the field, and continues to provide an engaging and entertaining writing style.
McDaniel and Gates take a practical approach to market research and focus on helping students recognize good research from bad research. This text prepares students how to effectively use market research as managers, as most students taking this course will end up needing to use marketing research in a management capacity. This comprehensive text provides a real-world perspective rather than a more academic research point of view. The goal of this book is to teach students to become effective buyers and users of market research rather than doers of market research.
Behavioral Trading
Woody Dorsey, noted contrarian strategist and hedge fund manager, introduces his unique and profitable trading methodology. He explains how he forecasts investor sentiment and market behavior and consistently makes successful trading moves. His book is accessible to all investors, and is of special interest to institutional investors, hedge fund managers, market analysts, and other experienced traders in markets around the world.
Behavioral Trading
combines detailed market analysis with philosophy, history, pop psychology, and linguistics to provide an approach that sophisticated investors and traders can adopt for themselves. In
Behavioral Trading
, Dorsey shows how he has made a career of measuring, understanding and predicting the psyche of investors and the market.
Behavioral Trading 
Market umbrellas > Behavioral Trading
The Coming Crash in the Housing Market
Consultant Talbott warns that years of low rates and rocketing prices has created a
real estate bubble on the brink of bursting. THE COMING CRASH ON THE HOUSING MARKET not only describes the factors leading up to this impending fall, but also reveals some simple measures to protect those with serious exposure in this market.
The Coming Crash in the Housing Market
Market umbrellas > The Coming Crash in the Housing Market